Update your Video page regularly. Do not hesitate to post a new update every morning if you find that your subscribers check Video at least once a day. If your subscribers are not likely to check Video very often, share a weekly update to avoid flooding them with too many updates.
Reach out to the friends of your subscribers by encouraging them to share your content. You could for instance ask subscribers to share your updates to receive a coupon code or focus on sharing entertaining content your subscribers will want to send to their friends. Keep track of which strategies work best.
Be sure your Video page properly represents your business or company. Usually, fans of your page are there because they are interested in learning about what you offer. If you do not have any details about your products or services, they may be confused about what it is you are offering.
By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access Video. In fact, there are also recommended you read "Desktop News Feeds" which go to those on computers as well, so you can target both.
Remember to respect your followers privacy when using Video to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.
Make your profile page professional. Since you are hoping for people to find you on Video, your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.
Remember to post on your Video page. When a business sets up a Video account, they will often release a flurry of posts, and then nothing for months. For this type of marketing to be successful, you need to post in a strategic manner. You do not need to post 15 times a day, but a few times a week is a great idea.
Keep track of how your page is doing. Monitor your Video page's traffic. What sort of posts and content seem to get the most attention from your customers? Take note of what really seems to interest people and what doesn't. Keep track of this information so that you can better plan for the future.
As you've read, Video can do a lot for any business! Reaching previously untapped markets can now be achieved with the click of a mouse and for a fraction of the cost of traditional marketing methods. Start putting these tips to work for your business soon and watch how much of a difference a Video campaign can make!